Avenir Telecom, has partnered with ETC, the distribution arm of Specialist Computer Holdings (SCH), Europe’s largest privately owned IT group.
The joint venture, which was first trialed in late February, will enable Avenir to provide its customers with a large range of business devices and connectivity.
And for the first time, ETC will be able to provide airtime across all five of the UK networks uniting its customer base with Avenir’s mobile channel expertise.
Avenir’s expansion into the reseller market comes at a time of strong growth and development for the distributor, who has focused its strategy on mobile data to build on Avenir’s previous success in b2b voice distribution.
Tanny Price, managing director, Avenir said: ‘There are vast opportunities in mobile data and this is an exciting time for Avenir.
‘We have been investing significant time and resource into the IT channel and our partnership with ETC reflects our commitment not only to the development of our business, but also to our customers.
‘With ETC’s support and skills, we are now able to deliver a complete connected service for our customers that brings mobile data to life in one package.’
Andy Wright, ETC, added: ‘Our strategic partnership with Avenir Telecom comes at a time of change in the reseller sector.
‘Customer demand for a complete business mobile data solution continues to grow and by uniting our two organisations, we are able to provide airtime alongside devices and connectivity, which is a first in the IT reseller sector.’