Mobile's annual competition to find the best mobile sales person is one of the highlights of the Mobile Industry Awards.
The competition, which pits sales staff from all the independent and network operator high street stores against each other, kicked off back in January. Over 60 sales people got through to the first round, each of whom was mystery shopped.
Those with the highest scores make it through to the regional finals; the top 12 go on to the final in front of the Shop Idol judges. The top six contestants are invited to the Mobile Industry Awards where the winner is announced on the night.
Follow the competition by logging on to the dedicated Shop Idol website.