BBC: ‘Mobile is fastest growing channel’
It is testing a new mobile TV site to build on iPlayer success
The BBC is testing a new mobile TV site, as it announced mobile as its ‘fastest growing channel’.
The BBC has plans for a strong surge in its output on mobile phones following the success of the iPlayer on mobile devices.
The test service, Live TV, allows its content to be used on a mobile phone through a Wi-Fi connection. It can be accessed on handsets including the T-Mobile G1 and some Nokia Nseries devices and it will be available on more handsets in the coming months.
BBC controller of future media and technology Erik Huggers said that mobile is ‘a big part of our plans’. He added: ‘The BBC iPlayer has made our great content available through a wide range of devices. This has helped BBC mobile to become our fastest growing service.’
The BBC has appointed its former chief technology officer for on-demand TV service Project Kangaroo, Mark Kortekaas, as its new controller for audio and music, interactive and BBC mobile. He will replace Richard Titus, who has left to become CEO of the publishing arm of Associated Newspapers, Associated Northcliffe Digital. He will take on the role this week (14 April).