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Mobile Retail Special 310316

Special Feature Putting retail first Michael Andrew Stothers - Vodafone, Belfast What effect has Vodafone’s new approach to retail had on the stores you’ve worked in? Everything has just become so smooth. Whether it’s the store support provided by the call centres, the new live display phones or even just the practicality of the new store layouts, It’s become a lot more effortless to give customers the level of service and advice they need. What’s your favourite thing about working for Vodafone? It’s the support you get, if there’s any issues you can feel confident that the senior team, managers and regional staff are always behind you. What would you say to someone thinking of applying for a job in-store with Vodafone? I’d definitely recommend it because we’re a brilliant company to work for. A couple of friends have asked me what it’s like to work here and after telling them, many of them are now my colleagues as well. We give a £1,000 to a local charity with every store re-opening and we encourage staff to get involved with the local Chamber of Commerce groups. My favourite charity thing is Vodafone’s “Giving Something Back” where staff are given three days a year to do community projects. We insist this happens because this really is the bigger picture for us. Find out more about careers at Vodafone careers.vodafone.co.uk explaining how Vodafone can make a business more efficient and with large enterprise it’s giving flexibility and immediate local access. Staff & recruitment Why has Vodafone chosen to implement a higher pay rate than other players in the industry? It’s not acceptable to just pay the new national minimum wage and shout about it, that is why we go above this. We don’t benchmark against other networks, we benchmark against Apple, because we want to be at the top. It’s attracting and retaining the very best. You’ve said you’re trying to recruit personality rather than just retail experience, why is this important to Vodafone? For us it’s not just about selling skills because we can teach that. It’s about whether you can give every customer a brilliant experience and it’s why we use a one-minute video pitch as part of our recruitment process. What’s the best one minute pitch you’ve seen? My favourite was a person in fancy dress very dramatically detailing how they’d bring fun and theatre to their local store, their pitch was successful and now they’re doing just that. What makes Vodafone the best mobile retailer to work for? The people. As soon as you walk in our stores you feel the difference they make. When I was thinking about joining Vodafone, I visited a lot of the stores and the thing that really won me round was our great people. Vodafone in the community With the move towards in-store repairs, the Vodafone Community Connection Awards and these locally tailored refits, what role is Vodafone looking to play in local communities? To try to become every town’s favourite store. www.mobiletoday.co.uk 31 March 2016 mobile 15


Mobile Retail Special 310316
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