Page 5

Mobile Retail Special 310316

Special Feature Interviews, news and information on the UK’s largest independent mobile and mobile accessory retailer. Lee Skinner – TechHouse Managing Director How has the launch of TechHouse been received by consumers? The reaction is overwhelming. The high streets in England have been crying out for a one-stop shop for wearable technology and mobile affi liated accessories. TechHouse provides this in abundance and offers a unique and diverse choice of products that other retailers do not have. What makes TechHouse unique as a franchise opportunity? TechHouse is the only wearable and accessories franchise offering currently available to prospective franchisees. This alone makes it a hugely unique and exciting proposition but TechHouse also has access to more than 9,000 stock items including our very own brands such as i-Ch'i Fashion, Zmart and i-Ch'i Power. What kind of support do you provide to TechHouse franchises? From day one we are at the service of our franchise partners. We guide them through their shop vetting exercise, the marketing of their business and we even work with them to build their own bespoke branding and ranging of certain lines. We want the franchisee to know that their business is as important to us as it is to them and we will support them all the way. Why is being a TechHouse franchisee an exciting opportunity? This is one of the biggest growth markets, with the wearable and accessories market worldwide set to hit the £14bn mark by 2019. It is a sector on the up and the opportunity of being part of this is what motivates business-minded people into becoming TechHouse franchisees. What does a TechHouse franchise offer to potential franchise partners? Being part of a group that has a rich history in franchising is crucial for any franchisee. TechHouse can offer a key business model with structure, experience and a successful heritage dating back more than 20 years. What qualities, skills and interests are you looking for in a franchisee? TechHouse is looking for a franchisee with passion, energy, drive and a keen eye for detail. Having those fundamentals is key, everything else we can teach and provide. About TechHouse Born out of consumer and investor demand for a cutting-edge accessory retailer, Fonehouse developed TechHouse and began its fast rollout of the new brand in late 2015. TechHouse combines fashion with technology to capitalise on growing demand for connected devices and wearables. The outlets also fulfi l the lucrative repair market by offering the fast and reliable device fi xing services consumers want. Utilising own brand products and big household names such as GoPro, Sony and Apple, TechHouse bring more than 1,500 items to each store. Stock ranges from phone cases, headphones and screen protectors to drones, powerbars and VR devices. Currently operating in prestigious high footfall locations such as Bluewater and Lakeside, TechHouse’s Franchise program is seeking to collaborate with retail and tech experts to continue their store rollouts. This franchise program runs alongside the company’s existing Fonehouse franchise system, giving franchisees the support of market leading purchasing power and tried and tested marketing and development plans. Fonehouse Chairman Clive Bayley’s experience across not just the tech sector, but also in fashion makes the company uniquely placed to fulfi l consumer demand and to bridge the gap between the two retail sectors. Describing TechHouse, Clive Bayley stated, ‘I am really excited with our new brand. It has taken a lot of thought and energy to get it to where it is today, ready to roll out across the UK. We have many new ideas behind TechHouse and I want to roll up all my experience into this retail offering – product design, music, fashion, retail environments, marketing, franchising, execution and mobile. A whole lot of fun!’ make it happen” Want more information on opening your own TechHouse franchise? Contact David: 0207 384 3636 david.best@techhouse.com www.mobiletoday.co.uk 31 March 2016 mobile 9


Mobile Retail Special 310316
To see the actual publication please follow the link above