LG has announced the official launch of the LG Style Icon competition − a UK-wide search for the stars of a forthcoming LG advertising campaign.

The LG Style Icon competition is a three-month tour of regions throughout the UK and Ireland to find people to feature in their very own billboard ad for LG. 

Entrants will be photographed at each location, after which their casting shot will be displayed on the LG microsite –  www.LGstyleicon.com . A public vote will decide the top five from each region, before an LG panel will select one winner per location to appear on an LG billboard in their home town. Those who can’t make it along to the road show personally can still enter the LG Style Icon competition by visiting  www.LGstyleicon.com and uploading their own photo.

Of the ten regional winners, one male and one female will be selected to star in the campaign. The two prize winners will be announced at a special event in September.

Jeremy Newing, head of LG mobile marketing, LG Electronics, said: ‘This competition provides a fantastic opportunity for people from England, Ireland, Scotland and Wales to star in their own special LG billboard ad.’

The roadshow will be visiting the following locations throughout the next three months:

1. Reading, June 7-8
2. Bluewater, Kent, June 14-15
3. Glasgow, June 21-22
4. Belfast, June 28-29
5. Solihull, July 12-13
6. Sheffield, July 19-20
7. Edinburgh, July 26-27
8. Manchester, August 2-3
9. Cardiff, August 9-10
10. Dublin, August 16-17