Email this articlePrint this articleBookmark and Share

7/2/2009 11:48:32 AM

0 comments, Make a comment

Loading...

Manufacturers place low orders on smartphones to avoid over-stock

Manufacturers place low orders on smartphones to avoid over-stock - Mobile news

Conservative stock expectations held in current climate

Manufacturers have been careful with their handset orders for the remainder of this year and the start of 2010.

It comes after Nokia, the leading phone manufacturer in the world by some distance, said it expected global shipments to be down 10% year on year.

Many phone manufacturers had been severely affected with unsold handsets after the demand turned sour, undershooting even the most conservative forecasts for the second half of 2008 and the start of 2009.

Most manufacturers are also understood to be outsourcing some of their component and manufacturing capabilities to third parties to remain flexible during the turbulent period.

One source close to the matter said: ‘All the manufacturers are saying “we ‘re not going to be hung out to dry with inventory”.’

Samsung is apparently the most bullish of the main manufacturers, recently increasing its orders on the back of positive expectations of its roadmap and what it sees as excessive pessimism in the market.

Another source said: ‘Samsung are saying there is too much tightness in forecasting, and there will be under supply. They want to pick up the slack.’

You Also Need to Read...



0 COMMENTS   (You must be logged in to rate!)

Add Comment

Your Name (25 character limit)

Comment (Text Only - 2000 character limit)

Latest Comments

Login
Register

How fast is your broadband?

Mobile Broadband

Test your speed now

Click for mobile broadband

Mobile IE8 Accelerator

IE8 User?

Install the new Mobile Magazine Accelerator to quickly find related content from anywhere on the Web.
 
Mobile magazine, the inside track on the uk mobile industry.
Published by Noble House Media Ltd. © All content is Copyright of Noble House Media Ltd and Mobile magazine
Newsletter | News | Directories | Mobile Distributor Finder | Mobile Guides | about Mobile magazine | contact us
Subscriptions | Mobile Choice | Dealer Extra | Mobile Exec | Executary News

Free Laptops

with Mobile Broadband

from £20 per month

Compare mobile broadband providers