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We’ve seen a lot of interest over the past couple of weeks in our intention to move into the home phone market. Some reports have noted how we appear to have gone full circle since our de-merger from BT eight years ago.

The context for the launch of O2 Home Phone is our strategy of moving beyond our core mobile market to meet the wider communications needs of our customers. We want to connect our customers to the people and things that matter to them, whether that be through mobile or other means.

The home is clearly critical to this strategy. We launched home broadband in 2007 with a commitment to deliver a quality service and fix the things that frustrated people about broadband. We’ve successfully delivered on this commitment, scooping multiple awards for speed and quality of service. Last year, we launched the O2 Joggler, meeting family needs with a device to help them better manage their time.

Home Phone is the next stage in our strategy of placing O2 at the centre of customer homes. It will help us gain additional market share and will meet the needs of customers who want the convenience of paying for their broadband and home phone together.

And like broadband, we are launching Home Phone with the same commitment to the customer experience. Together, O2 Home Broadband and Home Phone will offer a convenient, high quality option, while also representing the best value for money in the market. It will also offer a transparent option for customers in a market characterised by hidden costs.

As we go forward in 2010, our commitment is to continue to be a customer champion in the broadband market, identifying where there are frustrations and ensuring we continually adapt our proposition to offer the best customer experience.

O2 Broadband, Money and Media are but a few of the ways that O2 is diversifying itself as a business. Watch this space for lots more interesting developments.