Virgin Media announces free landline to mobile
calls
Customers can call Virgin Mobiles at no extra
cost
Virgin Media has announced that it will allow its landline
customers to make free calls to Virgin mobiles from 1 April.
The move is part of an initiative from the company to provide a
variety of unlimited calls packages.
The telecoms provider claims that the move is continued part of
its 'quad-play' strategy. Nearly 10% of Virgin's customer base
subscribes to all four services provided by the company.
As a result of the move, nearly half a million customers will be
able to make free calls from their Virgin Phones to their Virgin
Mobiles in addition to the free Virgin Mobile to Virgin Mobile
calls they already benefit from.
Virgin Media executive director of mobile and telephony, Graeme
Oxby said: 'At a time when other providers seem keen on giving
their customers less from their phone service, we are extremely
proud to be leading the way in this field, being the first to
offer free home phone to mobile calls.
Our successful quadplay strategy has demonstrated customers are
looking for exceptional value by bundling more services together,
and this move to include free calls to mobiles with our home
phone service underlines our commitment to ensure Virgin Media
customers get the best deals possible.'
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 | Balihar Khalsa, Reporter | |
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