Tesco will become the first UK supermarket to offer customers free Wi-Fi in its stores.
The new service will allow smartphone, tablet and laptop users to surf the internet while browsing the aisles for their weekly shop at no cost.
The move follows US chains such as Starbucks and McDonalds, which currently offer Wi-Fi 'hotspots' at many of their UK locations, and is part of Tesco’s strategy to adapt to the changing shopping habits of its customers.
A Tesco spokeswoman told Mobile: ‘We are currently running trials for the new service in four of our stores and if it proved successful it will then be rolled out quickly across all our UK chains.’