Vodafone has launched Vodafone Freebee Rewardz, a new loyalty scheme that rewards pay-as-you-go customers for topping up as little as £5.
From today (29 September), all Vodafone pay-as-you-go customers will receive a voucher code via text whenever they top-up. They can then go online to either collect an instant win such as discounts from brands including Blockbuster and Thorntons or save their points for larger rewards like vouchers and experience days.
Vodafone consumer director Srini Gopalan said: ‘Vodafone Freebee Rewardz is yet another reason why customers are choosing Vodafone on pay-as-you-go. It’s a unique scheme as we’re giving our customers something more than just discounts and customers can take part with whatever pay-as-you-go phone they have.’
Vodafone plans to study the rewards that customers choose and expand its rewards offering over time.
The move is the latest offering in Vodafone’s series of Freebee rewards designed to boost its attractiveness to pay-as-you-go customers.