Orange is offering customers upgrades as early as six months into their current contracts in a move the operator insists has nothing to do with its row over pay monthly tariffs.
The early upgrade service is being trialled as part of a soft launch with a view to rolling it out to all contract customers in the New Year.
Customers will need to pay off the remaining line rental of their current contract but Orange is offering them a 33% discount on this amount. It is also encouraging customers to use its Recycle and Reward scheme to dispose of their current handset and reduce the outstanding value of its line rental.
The trial is targeting high value Orange customers who have approached the operator seeking to upgrade their smartphones early in the life of their contracts.
For example, an iPhone 4 customer who is 11 months away from the end of their contract and is paying £36 per month could upgrade to an iPhone 4S for £48 if they traded in their current device.
Liz Wynn, director of Orange customer marketing at Everything Everywhere said: ‘Our early upgrade programme makes it even easier for our customers to keep up with the latest technology and get hold of the latest phones when they want.’
Currently Orange contract customers can only upgrade their devices in the last three months of their contract.
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