O2 Wallet delayed for more tests as rivals ready new initiatives

O2 Wallet delayed for more tests as rivals ready new initiatives
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O2 has delayed the launch of its mobile wallet payment service to submit the scheme to further internal tests. The operator had planned to launch the contactless payment service by the end
of 2011.

O2 claims its O2 Wallet offering will be able to handle multiple services, including payments, loyalty schemes and transferring money, across numerous devices. However, a spokesperson said: ‘We’ve decided to take extra time trialling the O2 Wallet service internally before opening it up to customers. This will ensure that when we launch, the service will be as appealing as Priority Moments has been.’

Meanwhile, rival operators are gearing up to roll out their own contactless payments methods. Mobile understands one operator was recently recruiting for a product manager for mobile wallet.

Orange’s Quick Tap service launched last year on Samsung’s Wave and Tocco devices. Customers can purchase goods worth up to £15 at more than 50,000 stores across the UK including McDonalds, Pret A Manger and Eat.

The operator is planning to introduce more NFC-enabled handsets, as well as more services, during the coming months. Everything Everywhere director of mobile payments and ticketing Jason Rees said: ‘Feedback from our customers regarding Quick Tap has been really positive with their usage and average spend higher than expected. Our focus is about ensuring our customers get a greater choice of attractive NFC-enabled handsets as well as innovative services in 2012. We have some exciting activity planned for 2012 that shows the massive potential NFC has for both marketeers and our customers alike.’

Vodafone is also understood to be unveiling its plans for NFC-enabled devices soon.

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