Samsung has signed a deal with the London Eye to provide interactive content via its Galaxy Tab 10.1 tablets on the central London tourist attraction.
The manufacturer will have a device in each of the Eye's pods. Visitors can find out information about 44 famous landmarks, watch 24 hour time lapse photography of the sights, see 360-degree day and night views from the London Eye, as well as birds-eye views of key landmarks and the ability to 'look inside' some structures.
Samsung UK and Ireland MD Andy Griffiths said: 'We’re delighted to be able to enhance the experience of London tourists and residents when they visit one of the capital’s best known landmarks.'