O2 Media has appointed a new marketing insights manager to work with mobile industry bodies and analyst houses.
Andy Marrs joins from IPC Media, where he spent seven years as head of insight audiences. At O2 Media, he will be responsible for determining and understanding future industry trends and market sizes.
O2 Media head of planning Charlie Hunter-Schyff said: 'The whole philosophy and vision for O2 Media is to provide insight into consumer behavior through the best data possible, so we can gain the consumers’ attention and prompt a response. In order to keep our business relevant and leading edge we need to understand industry trends that can help drive innovation, and Andy will play a key role in determining the shape of our product roadmap.'