Google to focus on low price tablets

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Google to focus on low price tablets

Google is going to focus on low price tablets in a bid to gain traction in the Apple-dominated market.

Speaking after the company issued its results for the quarter ending 31 March, Google CEO Larry Page said any entry into the market would be to compete with the likes of Amazon's Kindle Fire. Page told analysts: 'There's been a lot of success on some lower-priced tablets that were on Android, perhaps not the full Google Android. We believe there's going to be a lot of success at the lower end of the market, and it's an area we think is important and we're going to focus on.'

Google has been rumoured to be working on a Nexus tablet for some time but it could be a while before it competes with Apple in the tablet market. Recent research by Gartner claimed tablet sales will hit almost 120 million by the end of this year, with Apple accounting for 6.14%, compared to 31.9% for Android tablets. By 2016, Apple will have a share of 45.9% and Android 37.2%.

For its latest financial quarter, Google had sales of $10.65bn (£6.68bn), up 24% on 2011 and net income of $2.89bn (£1.81bn), up from $1.80bn (£1.13bn) last year.

Editor: Graeme Neill

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