HTC’s high profile marketing campaign for the One series has paid off with the One X storming into the top five bestselling handsets chart.
Sales figures obtained by Mobile reveal that the One X, the flagship device of HTC’s new smartphone series, has sold on average more than 10,000 devices per week since it was launched last month.
According to the data, the One X accounted for 4.4% of handset sales for the week commencing 16 April.
Retailers have lauded the device and said it has been a real hit with consumers. One said: ‘The One X is a great phone and has a really good overlay of Ice Cream Sandwich compared to the Nexus. The launch was strong… It looks a damn sight cooler than the [iPhone] 4S.’
The rest of the top five was dominated by Apple and Samsung. Research firm Juniper this week revealed that the two companies are responsible for almost 60% of handsets shipped globally. According to the figures, the One X has been outselling the likes of the BlackBerry Curve 9300 and 9360, as well as the Bold 9900.
HTC launched its biggest ever marketing campaign in the UK last month to promote the One series, with advertising across television, cinema and billboards. Strategy Analytics executive director Neil Mawston said: ‘It has been looking to bring more focus to the UK, Europe and Asia after volumes in the US plunged. The One X may not be an S II killer, or even an S III killer, but this device has certainly helped improve HTC’s overall portfolio and bring it closer to its competitors.’
Editor: Graeme Neill