Orange is shelving its HMV concessions as part of its rebrand to EE but the operator is in talks with the entertainment retailer about an indirect deal.
The operator has 28 concessions across HMV, employing some 100 staff. It completed its retail relaunch earlier this week to EE, with all 700 former Orange, T-Mobile and Everything Everywhere stores united under its new brand. Staff at the HMV concessions will be transferred to work at nearby EE stores.
EE is in talks about a future indirect offer, which would be likely to feature in the 28 former branches with Orange concessions. Details are still being thrashed out as to how these would look. An EE spokesman confirmed the changes and said: ‘We constantly review our store network to ensure we can provide our customers with the very best service.’
Meanwhile, HMV has become the latest retailer to sign up to O2’s free Wi-Fi service and Priority Moments retail offers. It recently trialled a service, which is branded under myhmv, in its Cambridge store and will now roll it out towards the rest of its retail estate before Christmas.
Both deals are part of the moves by the multichannel retailer focusing on digital services, in a further bid to offset falling sales in its core retail business. O2 has signed a glut of deals with retailers and eateries during the past 12 months for its Wi-Fi service with companies including Costa Coffee, Debenhams and McDonald’s.
Editor: Carol Millett