Smartphones drive sales growth at Phones 4u

Smartphones drive sales growth at Phones 4u

High-end smartphones drove Phones 4u to post a rise in full year like-for-like sales of 11.9%, with online sales growth particularly strong.

Total sales for December were £121.6m, up 23.3% on 2011 and up 15.8% on a like-for-like basis. Across 2012 as a whole, total sales were up 20.7% and up 11.9% like-for-like. The retailer singled out its web sales with revenue up 47.3% in December and up 73.2% across 2012 as a whole. The growth was largely driven by contract volumes, up 34.8% during December and up 26.8% during the year. The retailer did not reveal any profit figures for the year.

Tim Whiting, Phones 4u group CEO, said: 'Phones 4u is focused on giving customers excellent choice and value, and we continue to trade well in challenging market conditions.  Our impressive Christmas numbers are reflective of consistently strong performance throughout 2012 as we continue to grow market share, especially amongst customers looking for the latest high-end smartphones purchased on contracts.'

Author: Graeme Neill

Written by Mobile Today
Mobile Today


  1. Guest 10th Jan 2013

    I find it highly strange that p4u havent announced their ytd profit number. Its all well and good posting "impressive" sales increases but if said pri ...

  2. Guest 9th Jan 2013


  3. Guest 9th Jan 2013

    Must be great to be a private company and not have to disclose profit numbers, the sales numbers from the outside look robust but unless a profit numb ...

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