Outage dampens Vodafone’s NY party

Outage dampens Vodafone’s NY party

An outage across the north of the UK during the turn of the New Year dampened celebrations, as operators reported their now customary surge in data and text use during the Christmas period.

Vodafone customers to the north of Chester, and in parts of Scotland and Northern Ireland were left unable to make calls or send texts during the early hours of New Year’s Day. The operator blamed ‘a technical issue’ and not surging demand.

EE said its customers used more than 226 terabytes of mobile data on 31 December, up 97.8% on 2011. It said 303 million calls were made, along with 234 million text messages sent. Three also reported an increase in texts on New Year’s Eve, up 200,000 to 7.1 million.

Vodafone customers consumed almost double their normal data use on Christmas Day, while O2 saw text levels grow by 27% on New Year’s Eve.

Vodafone said mobile internet usage on Christmas Day was equivalent to more than 10 million downloads of White Christmas. It said mobile internet usage was up 67% on 2011 and 44% more picture messages were sent.

Meanwhile, at O2, text volumes were up 10% from 2012’s averages and by more than a quarter on 2011. In total, 440 million messages were sent on O2’s network during New Year’s Eve and New Year’s Day.

Author: Graeme Neill

Written by Mobile Today
Mobile Today


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