Samsung is taking its fight for smartphone dominance to Apple’s backyard with plans to launch the Galaxy S IV - its flagship, next generation Galaxy smartphone – in the US.
The new smartphone will be unveiled on 14 March in New York City, it emerged today.
This will be the first US launch for the Galaxy in three years and is expected to be supported by Samsung’s biggest ever marketing campaign, aimed at undermining Apple’s dominance.
Samsung Electronics' mobile division chief, JK Shin, told South Korea's Edaily news website that the manufacturer was launching in the US after being ‘bombarded with requests from U.S. mobile carriers to unveil the Galaxy S IV in the country.'
A document said to be leaked by a Korean financial services firm claims the Galaxy SIV will boast a 5in 1920x1080 display and run on a quad-core processor backed up by 2GB of RAM.
The news comes as the South Korean firm unveiled the Galaxy Note 8.0 at Mobile World Congress today. The Note 8.0 is seen as a direrct challenger to Apple’s iPad mini.
The Note 8.0 has an 8-inch screen compared to the iPad Mini's 7.9-inch screen and is the company's smallest Note product to date.
The tablet’s price point has yet to be revealed. It will go on sale some time between April and June.