MVNO Lycamobile has expanded into the United States, setting itself up in 18 states including New York, Texas and California, and announced it has passed the €1bn revenue mark.
Lycamobile will back the launch with a national advertising campaign and trade marketing with major retailers across the United States. It will offer two bundles. The $39 bundle will give unlimited calls, texts and data plus unlimited international calls to 50 selected countries. The $49 bundle provides the same domestic package, but with unlimited international calls to 65 selected countries.
Subaskaran Allirajah, Lycamobile chairman said: 'Since opening discussions surrounding a launch in the US, the appetite for our proposition has been overwhelming. It is this enthusiasm for the service that has led to our biggest launch yet and on the 19th March 2013, low-cost international calls from Lycamobile will be available across the country.
'As the first full MVNO to launch in the United States, this is a milestone operation both for Lycamobile and for American customers who we look forward to helping connect with their loved ones across the world.'
Author: Graeme Neill