The question on most manufacturer’s lips over the last year has been: ‘Why does everyone in the trade love HTC?’ Cynics would point to the desperation of retailers and operators to build up a brand that isn’t Apple. But a big part of the positivity towards HTC has been because of its attitude. While the drive behind this positive strategy may originate in Taiwan, it is French who has translated it into success in the UK. His apprenticeship at Samsung has given him a discipline and drive to take on bigger companies and grow share. Retailers and operators say he surprises many with a ‘can do approach’. HTC’s rise in the UK at a time of unprecedented competition has dazzled the industry, as has its virtually flawless execution – it is difficult to identify where HTC is making mistakes. French’s promotion into a VP for EMEA role in recent months could be attributed to HTC growing its share of the UK market. But it has as much to do with French’s willingness to try new ideas and approaches and question perceived wisdoms.
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