Power 50 Profile: Jim Hyde, MD, T-mobile UK

Power 50 Profile: Jim Hyde, MD, T-mobile UK

2008 Operators

Faced with bigger rivals and a controlling and cash-demanding parent company in Bonn, Jim Hyde has had to be creative and clever in formulating a strategy with a limited acquisition budget. He has taken an active role in both the network sharing deal with 3, carved out a plan around mid-level prepay and pushed Sim-only deals. He enjoys using technology products, and is an enthusiastic supporter for mobile broadband and internet on phones. He has bemoaned the poor service levels in the industry and has raised the quality and number of T-Mobile’s own stores.


Written by Mobile Today
Mobile Today


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