12/30/2010 9:34:00 AM
Power 50 Profile: Cath Keers, Non-executive director, O2 telefonica
Cath Keers has been a power behind the throne throughout the heady years of O2’s rise in the UK. She has shaped the operator’s brand and its customer strategy. Her firm grip of strategy has made her much more than a marketer and, without question, the most influential woman in the UK mobile industry. It was Keers who put together the idea of turning a national disaster, the Millennium Dome, into The O2, which opened its doors to acclaim last year. She was also the driving force behind O2’s Sim-only approach last Christmas. She is described by industry CEOs as the brightest star in a very talented UK management team.
* Keers was awarded a lifetime achievement award in 2008 for her outstanding impact during her career at O2.