12/30/2010 10:24:00 AM
Power 50 Profile: Zohar Levkovitz, CEO, Amobee
Levkovitz is a driving force behind advertising on mobile phones. His company, Amobee, has been working on advertising capabilities across a number of formats on phones – banners on homescreens, mobile content such as videos and games, and even MMS. Levkovitz has 10 years’ experience in mobile technology and is well respected among the operators. Alongside the technology, he has made strides in stitching brands, operators and technology companies together. Operators have looked to mobile advertising as a source of potential revenue, and advertisers have welcomed the idea of targeted advertising.