12/30/2010 10:34:00 AM
Power 50 Profile: Rikko Sakaguchi, senior VP and head of portfolio and proposition, Sony Ericsson
2008 Product Design
Sony Ericsson’s current success is due to its easy and intuitive user interface. Sakaguchi is the inspiration and the driving force behind Sony Ericsson’s devices strategy and the development of some of the most influential and easy-to-use built-in applications on mobiles. The Cyber-shot and Walkman brands already form his legacy, but the forthcoming PlayNow service could be just as influential.