Power 50 Profile: Britt Megahey, director and co-founder, Barclay Communications

Power 50 Profile: Britt Megahey, director and co-founder, Barclay Communications

2009 Marketing


Megahey has proved huge budgets are not essential in producing innovative marketing ideas.Along with fellow director Adrian McCourt, Megahey has allocated the mobile dealer’s marketing funds carefully in big impact campaigns. Total sponsorship of a horse racing event, has resulted in inviting 450 of Barclay’s best customers, with individual races named after its divisions – ‘The O2 chase’ and the ‘Barclay IT chase’.Megahey has also targeted farmers, and has snapped up between 7,000 and 8,000 farmers with business contracts as a result of his campaign.

Written by Mobile Today
Mobile Today

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