Power 50 Profile: Chris Burke, MD, Europe, Middle East and Africa, RIM
The arrival of Burke from Vodafone at the turn of the year, signalled a new era for RIM. Burke has the consumer market in his sights, and more specifically, mobile email for the masses.He has already started marketing mobile email and BlackBerry applications to the mass market. Burke is seen by those close to him as a man who can simplify technology. He is already changing perceptions outside the corporate world about email on the move, something he believes is the secret to making consumers relate to the BlackBerry brand in a manner to frighten Nokia and Samsung.