Power 50 Profile: Claire Maslen, head of Near Field Technology, O2
The industry has a poor record of coming up with technology for technology’s sake, rather than as a benefit to consumers. Maslen’s pioneering work on the ‘O2 Wallet’ has been heralded as an example to have bucked this trend. The O2 Wallet has taken a lead in bringing together the London Transport Oyster card with a mobile phone and a credit card. She has been working with both Transport for London and Barclaycard to share her vision of providing a practical and revolutionary means to stop carrying change and incorporate it with a phone.