Power 50 Profile: Clive Bayley, MD and owner, Fonehouse

Power 50 Profile: Clive Bayley, MD and owner, Fonehouse

2009


Bayley is a rarity among the thousands of independent consumer dealers: he has survived with a radically new model.While many dealers have adopted a b2b model, scaled down or closed down, Bayley remodelled his business around franchises. His vision is premised on scale; creating a virtuous cycle between securing more high quality dealers as franchisees, using the scale to secure better terms from networks, and then recruit even more dealers by passing on the benefits of his buying power. He now has 20 franchises, and is looking to reach 50 by the end of the year.

Written by Mobile Today
Mobile Today

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