Power 50 Profile: Graham Stapleton, CCO, Carphone Warehouse

Power 50 Profile: Graham Stapleton, CCO, Carphone Warehouse

2009 Manufacturers


Since George Dymond left Carphone for a new life in Australia at the end of 2008, there has been no debate on who would fill such large shoes.Stapleton is now one of the biggest handset buyers in Europe. Responsible for nine countries and the power of Best Buy behind him, he has a commanding presence in the sector.Manufacturers have emphasised the ‘refreshing’ customer insight Stapleton brings. He is changing the idea of manufacturer-buyer relations, and looking at longer lasting partnerships rather than tactical wins.

Written by Mobile Today
Mobile Today

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