Power 50 Profile: Hugh Roper, MD, Brightpoint GB
Roper has set Brightpoint the clear goal of becoming a ‘mobile enabler’. He has outlined his view that the company should be the default choice for any service that businesses want, which requires a Sim card. Brightpoint has stretched its capability with billing services, smartphones, applications and managed services. It has built its reputation up through supply deals with Nokia business devices and HTC, as well as one with BlackBerry. Roper has given confidence to his new American bosses, and his direction is influencing rivals as well as giving a lifeline to mobile dealers willing to embrace new ideas, products and services.