Power 50 Profile: Meinie Oldersma, CEO, 20:20 Mobile
Oldersma has taken 20:20 on a journey over the last few years, carrying out a cultural shift that has seen the company take on a more corporate image and push out into new areas. It has launched in new markets, such as Hong Kong and has managed to grow turnover by 17% and maintain its hold on the top position in UK handset distribution.Oldersma is the one who has turned the company round and pushed it into a strong financial position, claim those close to him.
The scale of the turnaround task at 20:20 is difficult to exaggerate. Oldersma has set out neutralising the negativity around the business, building a more corporate image and starting a culture change inside the organisation. As well as radical restructuring of the divisions and clearer definition of the company’s objectives, he has also been a pivotal figure in the debt for equity refinancing that relieved a big section of its onerous debt servicing obligations.He also made changing the brand, and creating corporate/local responsibilities a priority, giving the company an increasingly modern look and feel. < /p >