Power 50 Profile: Scott Hooton, Commercial director, Phones 4u
Hooton’s reputation among manufacturers is fantastic. His keep is held so highly that manufacturers have taken his insight for product roadmap decisions. His instinct for products make him arguably the most respected buyer. The weight his opinions carry with manufacturers belie his comparatively smaller buying power. Hooton’s views are respected by senior figures in Korea, as his instincts for what will work on the high street are believed to be unparalleled. Hooton has 14 years of experience at Phones 4u, having started out as a graduate.