Power 50 Profile: Andy Tow, MD, Avenir
Avenir received a string of accolades from O2 last year and all sources point to Tow as the driving force behind its success.Tow took the top position at Avenir in November 2008 and has remained completely focused on making Avenir an attractive business to work with in the market. He has the respect of his partners, from O2 colleagues through to the dealers connecting through Avenir. Tow has overseen a new strategy at the distributor, really driving converged products and branching out into new areas including accessories. Despite suffering a series of knock-backs when he first took the lead role, Tow has shown that his commitment and focus is making Avenir work.