Power 50 Profile: Francois Mahieu, director of devices, Orange UK
Orange has secured a range of exclusive devices this year, expanding its portfolio into previously untouched territories.Mahieu has been an integral part of the operator’s UK strategy to secure multi-media high-end handsets. He is part of the team that successfully negotiated deals for the iPhone, the exclusive on the LG watchphone and the Motorola Dext. Already a well established player in the market, Mahieu is known for driving a hard bargin for Orange, but has one of the best reputations in the industry. He is known for being able to react quickly and works extremely well with the manufacturers.
Mahieu’s wealth of experience and contacts have been tested this year, as Orange has tried to maintain a compelling range of handsets to stop as many customers as possible defecting to O2 for the iPhone.He is ‘Mr Collaboration’, with a reputation for landing win-win deals with manufacturers. Mahieu has been critical in rescuing the relationship with Nokia after the dispute over music, to the point where the two companies are innovating with email services and securing coveted exclusive devices, most recently with Nokia’s 5800 Comes With Music device.