Power 50 Profile: Russell Braterman, marketing director, Phones 4u
Phones 4U is pioneering a new strategy in marketing through the use of social media and its unique marketing tool –uBar. Braterman has been one of the key influencers in the retailer’s drive to look for new ways to do market research.Manufacturers have been hugely impressed with the amount of knowledge Phones 4u is gathering through the new techniques it has pushed into. Braterman has been a key member of the team looking at how to target Phones 4U’s niche segment through the use of quirky advertising and viral take-up. Phones 4U, under Braterman’s guidance, now utilises Twitter, YouTube and Facebook as established interactive marketing tools.