Power 50 Profile: Shaun Gregory, MD, O2 Media
In less than a year Gregory has launched O2 Media, recruited the best of mobile advertising talent and launched the first opt in programme of any UK operator, O2 More. Gregory’s appointment as managing director of O2 Media saw him enter a revenue stream that would escalate in its importance to the network as it looks to less traditional areas to make money. He is responsible for O2 fundamentally changing the way advertisers target and reach consumers in a ‘personalised’ environment. Gregory has already built a new team, based in London. He has been instrumental in driving overall media strategy at O2 as well as building an advertising business that will span the channels and offer mobile and cross-media opportunities for brands in the UK.