5/26/2011 5:53:00 PM
Power 50 Profile: Shashi Fernando, chief content officer, HTC
2011 Software & Content
Fernando is a rare mix of innovator and a successful entrepreneur. He has a reputation for being a visionary, with the ability to transform complex concepts into simple and compelling content. He has significant experience in the content industry and commands huge respect in the business. Fernando was previously CEO at Saffron Digital, a company he founded to provide cutting edge digital delivery services to third party clients. Under his leadership, the company built up a reputation for technological innovation and became a pioneer in media and entertainment technology before the company was acquired by HTC in February.