11/23/2010 9:44:00 PM
Power 50 Profile: Ed Richards, Chief executive, Ofcom
2009 Agents Provocateur
Richards has taken three issues and confronted the industry with gusto.He has taken on cashbacks and mis-selling from Trading Standards, and has secured legally-binding undertakings from Phones 4u after a high profile investigation.Richards has started an historic review around spectrum amid demand for mobile broadband, as well as a wide-ranging assessment on whether the industry meets customer expectations.CEOs have described him as ‘clear, focused and willing to listen’. Outgoing T-Mobile managing director Jim Hyde even cited Richards as the most powerful figure in the industry
2008 Agents Provocateur
Ed Richards has exerted influence on the mobile industry like never before. Ofcom was once an organisation with little relevance to most people in the mobile industry, but over the last year the regulator has come out of the esoteric shadows of spectra auctions and has been catapulted into the front line of industry affairs. It has taken centre stage through such high-profile issues including cashback, mis-selling, number porting, termination rates and roaming. Cashback and data roaming have required urgent attention, with regional politicians and the EU threatening to undermine Ofcom’s authority. Richards’ brief covers TV, radio and internet, but mobile has been high on his agenda. He has been ‘hands-on’ with strategy and policy-making with his team, the government and the industry. Richards has also been involved with the major technical issue of freeing up coveted spectrum space for wireless broadband and mobile TV.