11/29/2010 8:43:00 PM
Power 50 Profile: Viviane Reding, EU commissioner for information society and media
2008 Agents Provocateur
Redings influence on roaming, and hence operator econmics is vast. Roaming used to be the pot of gold that provided operators with hundreds of millions of pounds every year – until Reding took the bull by the horns and forced them to slash their prices. Previously, the EU had spent years investigating and pondering, but Reding converted the deliberations to actions and caused a stampede of new price-cutting tariffs as the industry sought to stave off change. She was unflapped by industry criticism and kept up the pressure to secure a better, clearer deal for the consumer. Next up – international data rates.