11/29/2010 8:58:00 PM
Power 50 Profile: Steve Andrews, MD of Convergence and mobility, BT
Steve Andrews’ role at BT is to drive the development of innovative fixed, mobile and convergent products. The telecom giant is trying hard to integrate services to match modern lifestyles, rather than follow the simple four-play approach of bundling. Andrews has been closely identified with the Wireless City initiative, bringing broadband to areas like Birmingham, Edinburgh, Newcastle, Leeds, Liverpool, Cardiff and Westminster. He was elected chairman of the Fixed-Mobile Convergence Alliance which represents 24 global operators with over 800 million customers, with the common aim of creating value through convergent customer propositions.