11/29/2010 9:26:00 PM
Power 50 Profile: Charmaine Eggberry, VP and MD, RIM EMEA
BlackBerry has long been a powerful brand in the corporate market, but Eggberry has thrown her weight behind the bid to bring it out of its pinstriped ghetto. Under her stewardship, BlackBerry has increased its influence and sales in Europe. She has put vigour behind its attempts to break into the consumer scene by developing relationships with operators and retailers such as Vodafone and Carphone. She has also pushed for deeper relationships with distributors like 20:20. Mobile data is finally coming of age and, with email at the heart of its potential, Eggberry has ensured that BlackBerry is strongly positioned on the starting blocks.