11/29/2010 9:52:00 PM
Power 50 Profile: Jim Slater, Marketing Director,Phones 4u
Slater was instrumental in establishing Phones 4u’s brand position in the coveted 18-35 year-old market, ensuring that Phones 4u has strong relevance with high-value customers and can complement operators’ brands and stores. The former sales and marketing director at Sunderland FC is an enthusiastic evangelist for Phones 4u’s segmentation model, which features ‘Flashing Blades’ and ‘Boiler Bunnies’. Slater is well connected in the industry and has worked closely with handset manufacturers at product launches. He was a key figure in the three-way launch of MusicStation between Vodafone, Omnifone and Phones 4u.