11/29/2010 9:57:00 PM
Power 50 Profile: Phil Chapman, Director of Marketing, T-Mobile
Chapman is the man who has rejuvenated the T-Mobile brand in the UK, corralling Ogilvy and Mather into a bold mix of brand and proposition advertising that finally achieved clarity and cut-through with consumers. Mild-mannered Chapman’s influence extends beyond advertising. He is closely associated with T-Mobile’s highly successful Flext tariff, and with MyFaves and Web’n’Walk. Chapman is a man who is on the radar at Hatfield and Bonn.