Samsung is aiming to build on its impressive recent sales by putting a major effort into sales deals with 3, Mobile understands.

It comes as Samsung and Nokia are neck and neck on market share.
Samsung is making sales to the 3G operator a key target in its strategy for more growth. It already has two handsets on 3 and is rumoured to be close to a deal for its Tocco device.

3 views the arrival of the Korean manufacturer as a boost to its credibility, and is likely to feature Samsung products in its marketing, giving a further boost to the manufacturer.

Meanwhile, Samsung has given Phones 4u an exclusive on the White Omnia − the touch-screen phone hailed as a true iPhone competitor.

The release provokes more competition between the Omnia and the iPhone. A white version of the iPhone has also just been released in O2 stores.

The Omnia is a PDA-style touch-screen phone with GPS, up to 16GB of memory and a five-megapixel camera.