Vodafone has announced an agreement with Warner Music International that will give its users access to Madonna’s new album before it is officially released.
From 21 April, the operator will offer a track per day from the album ‘Hard Candy’ for 75p each, leading up to the LP's global release on 28 April. Each track will remain live for 24 hours for download before being replaced by the next one.
Frank Rovekamp, global chief marketing officer at Vodafone, said: ‘Through our unique insight into what our customers want and how they prefer to listen to music this is yet another example of delivering a superior music experience to customers.’