N*E*R*D, The Streets and McFly will play at Brighton beach on August 10 in a Vodafone TBA concert that will be aired on weekend TV show T4.
Sony Ericsson joins with Vodafone as the official handset partner for the event for the second year running, and will use it to promote the Espresso Black W890 Walkman handset.
Vodafone has changed the TBA format this year, with more performers and bigger venues. Guests will also receive free professional quality event images sent in real time to their handsets, as a memento of the experience.
Ian Shepherd, Consumer Director, Vodafone UK. ‘We are poised to deliver a superior music experience this year with a tremendous line up of artists and musicians as well as unique services and content for customers and fans.’