Vodafone ends sponsorship with England cricket team
Deal to end after England's 2010 tour of South Africa
Vodafone’s sponsorship of the England cricket team is coming to an end after 12 years.
The current four-year sponsorship agreement will conclude at the end of England’s winter tour of South Africa in January 2010.
Ian Shepherd, consumer director, Vodafone UK, said: ‘As part of an ongoing strategic review of our sponsorship portfolio, we have decided not to renew this sponsorship agreement.
‘We remain fully committed to the successful conclusion of the sponsorship at the end of the Winter Tour of South Africa and we look forward to an exciting summer ahead with the Ashes.
‘We are also working with the ECB to develop a legacy program at grass roots level which builds on the long term investment we have made in the success of cricket across England and Wales.’